Traditional media strategies in advertising are dying. Traditional distribution strategies in entertainment are dying. Brands are increasingly looking for new and innovative ways to connect to consumers. So-called ‘brand partnerships’ in both industries offer limited return and narrow array of benefits.
A strategic gap exists between the entertainment industry (content and vastly outdated) and the advertising and communications industry (brands and constantly evolving). Content is, and will always remain, KING.
Media Labs represents the next generation of brand partnerships in film.
We use Artificial Intelligence and Data Science to inform partnerships, calculate opportunity and project results. We use cognitive modelling to integrate brands seamlessly into the plot of a film. We use creativity to unlock valuable assets for our partners such as branded content and activations. We create true partnerships with brands that benefit both sides.Get in Touch